Atracao
Dateline: 12/10/99
"ATRACAO" >Page 1,
2,3
Choosing Artists
Paula: How do you choose what artists to distribute on the label?
David: The long-term strength of a Brazilian label lies in its domestic repertoire.
The record market (and its promotional philosophy) is geared more towards
national artists. They sell more.
We have a network of A&R and marketing people around the country tuned into
the local music scene who understand the opportunities and limitations
within their particular region. You could make a comparison between Brazil
and, say, Europe. Each region has its own particular culture, traditions and
musical styles.
We also release CDs that only sell during, for example, the Carnaval in
February or during regional festivals. For example, we picked up on the boi bumba movement in the Amazon region
around 1996 and released a series of CDs by local artists that sold well in
the region during the boi bumba festival held in June on the island of
Parantins in the Amazon. One of the bands, Carrapicho, later on sold more
than one million CDs in Europe. Because of the success of boi bumba,
particularly in France, we were able to "export" the music from the Amazon
to the rest of Brazil.
For releases in the major cities like Sao Paulo we are, to a certain extent,
dependent on the prevailing trends.
Paula: What are your goals as a label?
David: We continue in the same line as usual - comercial releases combined with
quality releases. One gives financial satisfaction, the other artistic
satisfaction. Happiness is when we can combine both.
Next page
The Future
>Page 1,
2,3
Previous Features